Jeff's formal training in advertising photography and photo illustration provides a unique advantage in his approach to creative projects. Jeff's evolution into design and art direction began almost immediately after graduating from Brooks Institute of Photography in the mid-80's. Since that time he has worked both independently and in-house as art/creative director for Harrah's, Ameristar Casinos and Harveys. Jeff has received numerous accolades and awards, most recently for his niche in exterior photography which he calls "WOW Exteriors." Jeff even dabbled in small-town politics for a few years with a stint on the city council and then being elected as mayor of Colfax, California. A post that he feels provided some lifelong insights into human behavior. Jeff now divides his time between Carson City, Nevada and Auburn, California... and wherever else projects take him, of course.